melt ice cream is a sub-brand of hood, an ice cream that you can find in any mainstream market. The purpose of creating melt is to be marketable to those who shop at whole foods, a higher quality store.
the release of melt ice cream includes 4 flavors: strawberry, birthday cake, lavender lemonade and key-lime pie. all of these flavors are made with locally sourced natural ingredients.
with melt being a new ice cream brand, they took to social media to promote the launch and gain a following of customers who might be looking to try a new locally sourced ice cream.
as well as social media posting on social media, melt finds it important to let their customers try their products before making a purchase. this ice cream truck will be placed outside of various whole foods locations giving out free samples of each flavor in cups that enable to customer to be getting the same experience as they would with buying the pint.
